April 4, 2023, 0 Comments

Permit Them To Consume Cookies! Michel et Augustin Produces Community and Bonding Options Around Kooky Confections

The Quick variation: whenever Marie Antoinette stated, “permit them to eat dessert,” it may are because she was actually hogging all Michel et Augustin cookies for herself. Youth mates Michel and Augustin found in secondary school, and, if they found their xxx 9-to-5 tasks to-be unfulfilling, they began a cookie company with a foundation in French pastry. Fast ahead 13 years, additionally the two buddies have offices in France and ny as they are attracting the whole world due to their cookies, pastries, yogurts, mousses, alongside sweets fashioned with straightforward, pronounceable ingredients. The duo in addition will teach aspiring bakers that learning the art of French pastry is actually attainable through their particular recipe books and interactive available household classes. Michel and Augustin’s dream is easy: to make the globe laugh and bond over a shared passion for sweets.


The storyline of Michel et Augustin began just sufficient. Two guys started palling around in secondary school and turned into good friends. But, as with a lot of adolescent relationships, the two parted steps after graduation to check out unique routes.

Michel discovered himself involved in money in ny, and Augustin was involved in marketing for Air France. But both eventually became disillusioned aided by the 9-to-5 work for the business community. They reconnected therefore the duo devised a wild want to discover all 1,263 bakeries in France and establish a guide to a confectioneries the nation had to provide. They had written a book regarding it — their unique basic collaboration!

After doing their particular pursuit, in 2004, Michel and Augustin aproned-up along with out on a fresh adventure: baking in Augustin’s kitchen. Their unique mission were to make a line of cookies alongside sweets made with 100 % natural ingredients and really love. And, after tirelessly screening and tasting above 300 meals, their own first concoction was born: the little circular butter cookie. Michel et Augustin came into this world!

The pair discovered rapid success, in addition they consistently innovate more delicious productions, such a decadent yogurt in a container, that has been found only one time Michel and Augustin realized their prized cow could generate significantly more than butter. They sell items making use of trademark “kookiness” together with pleasure they infuse in their tasty goodies.

Dispersing a fascination with French Pastry across World

Michel et Augustin is approximately more than just creating a tasty cookie. The organization is curved on attracting from France’s rich cooking record to generate masterful sweets.

“it is not pretty much cookies — it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “almost anything we make is linked to French pastry methods. We’ve a very powerful relationship with pastry generating as an organization.”

But Lily told united states an affinity for and mastery of French pastry is not just set aside when it comes to item designers (they call them the “recipe group”) at Michel et Augustin. An element of the organizations kooky tradition is actually discussing the enthusiasm and knowledge of pastry making therefore every person in the group, in France and Brooklyn, can prepare is a French pastry cook and grab the national exam (titled a “C.A.P.”). Because of this, everybody is able to be involved in innovating new dishes and talk knowledgeably with followers, consumers, and buyers.

“once weekly in France and once four weeks in New York, the Banana Farm (“office”) can become a pastry course where the audience is experiencing a traditional curriculum of French pastry and instruction your official certification,” she said. “It doesn’t matter if you are an internet site designer or even in income — the chance is encouraged for many.”

Though Michel et Augustin supplies an even more expansive brand in France, the company sticks towards same fundamentals and axioms of design for many services and products.

“finished . all our products have in common is actually a real awareness of taste in order to the components,” Lily said. “We focus on the top quality and ease of use on the materials, and then try to keep your ingredient number as pronounceable that you can.”

This outcomes not only in a tasty decadence, and a treat you’ll be ok with consuming together with your special someone.

A Collection of Treats ideal for Sharing together with your Sweetheart

Thereis just one thing about sharing sweets that starts your day right or closes a great go out. And Michel et Augustin’s productions had been meant for merely such occasions.

“It’s a moment of indulgence after a night out together,” Lily stated. “its tasty and made with clean elements, and therefore helps to make the second much better. It feels very good to enjoy.”

Because of so many deserving snacks to choose from, there’s really no must select only one. While there are numerous a lot more solutions in France — from chocolate mousse to decadent yogurts and, of course, one-of-a-kind snacks — there are numerous possibilities in the usa at the same time.

Lily had been rapid to recommend the most perfect snacks supply to or enjoy with that someone special.

“our very own best-selling cookie is actually our very own 4-Cookie Squares,” she mentioned. “They are like small square tarts, arrive three flavors, and can be so conveniently discussed. We also provide Cookie Buttons, that are hazelnut candy processor chip cookies with hazelnut ganache internally. They come in packs of two — one for my situation, choice for you!”

For partners just who love their own morning routine collectively, Lily told united states Puff Palmiers are a lovely a.m. choice.

“they’ve been puff pastry and taste like Elephant Ears,” she said. “They can be super light and flaky and great for sharing more than morning meal with coffee or at tea time.”

Whether both you and your honey are chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin has a worthy combat for discussing (or sneaking down with for your own clandestine cookie event).

Become involved within Banana Farm

Michel et Augustin’s viewpoint is that the joy of desserts is in the sharing. So it should not be any shock neighborhood wedding is actually a sizable an element of the organizations business goal. Everyone is asked to end in and bbw singles chat (and taste snacks) at their own Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This mindset started within beginning of the business and is part of their center. And Lily noted this viewpoint is actually exemplified when you look at the organization’s available homes.

“Right from the start, Michel and Augustin opened the doors regarding apartment to next-door neighbors, pals, consumers, and passersby, for individuals to provide all of them comments, to taste cookies, to flavor new quality recipes these people were testing, in order to hang out using them and speak about the things they were carrying out,” she said. “its something’s vital to us these days.”

Start home at the Banana Farm occurs on the very first Thursday of any month in France and ny. Lily told all of us these events provide a method for business to offer back to the city by instructing all of them concerning the history and strategies of French pastry.

“We invite everyone, family members, buddies, consumers, and people in the future show meals,” she stated. “We perform flavor exams, focus groups, and perform video games. It really is a real neighborhood occasion.”

It is not only enjoyable and tummy-pleasing to attend, however if you lack a cookie partner, consider all of those other treat aficionados you could satisfy from the Banana Farm. After all, if someone else wants Michel et Augustin addresses, you know they have good style, and you will have something to connect more than.

Michel et Augustin: Committed to Random Acts of Kookiness

In real Michel and Augustin form, the duo started a Random Acts of Kookiness effort to inspire and please the general public. From a tribute to Michael Jackson into the cookie rectangular occasion and their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they do. You can observe why their particular snacks are addicting — they’re fashioned with natural ingredients and good vibes.

Up subsequent for organization is a cookbook whose goal is to help all of us readers and others overcome the intimidation connected with French pastry.

“we are making a French pastry cookbook for me, and it’s really about having fun with these hard quality recipes,” Lily stated. “We’re busting it down and stating it can be done. When we can, anybody can, and in addition we’re sharing our progress.”

Michel et Augustin is also seeking to introduce the famous chocolate mousse in the usa.

“the dream in regards to our chocolate mousse would be to seduce The usa’s preferences.”

And, after sampling the business’s snacks alongside treats, the united states is actually clearly set for a long love affair with that mousse.